The Lost Denim
How Sellic Scaled Pakistan's No.1 Leftover Denim Brand
From Niche Concept to PKR 6M+ in Revenue
The Lost Denim had a unique proposition — authentic surplus denim from global brands like Pull&Bear, Only & Sons, and Gloria Jeans at prices Pakistan could actually afford. Sellic's job was to make sure the right people found it. 352,400+ sessions and 3,012 orders later, the numbers speak for themselves.
See The Results ↓Shop at thelostdenim.com
timeless fits — built
for the modern wanderer.
A Premium Denim Brand Rebuilt for Scale
The Lost Denim is a premium denim label built on craftsmanship — heavyweight fabrics, considered fits, and timeless silhouettes for buyers who care how their jeans are made. The brand had a growing audience, but its digital storefront wasn't keeping pace with its product quality.
A compromised checkout (card skimmer malware), inconsistent performance, and underperforming ad spend were slowing growth. Sellic stepped in for a full-stack rescue and rebuild: malware remediation, store hardening, performance optimization, and a fresh Meta Ads strategy — turning a vulnerable store into a brand-grade growth engine.
Selling a Concept Pakistan Didn't Yet Understand
Leftover surplus denim from global brands is a genuinely strong value proposition — but it needs explaining. Pakistani shoppers weren't searching for "leftover jeans"; they were searching by brand, fit, or price. The Lost Denim needed marketing that educated and converted at the same time, turning an unfamiliar concept into an obvious choice.
Competing in Pakistan's Saturated Fashion Market
Pakistan's online fashion space is crowded — established local brands, big retailers, and countless Instagram resellers all fighting for the same buyer. The Lost Denim needed scroll-stopping creative and precise audience targeting across Meta, Google, and TikTok to carve out its space and drive 3,012 orders against that noise.
Scaling Revenue With a Surplus Inventory Model
Surplus stock is finite by nature — sizes sell out, batches change, and new drops need constant fresh promotion. Sustaining PKR 6.0M in revenue meant building a marketing engine that could drive urgency on current stock while keeping repeat buyers engaged for the next drop, without ever over-promising availability.
Meta and TikTok ads built to educate and convert — turning Pakistan's scroll into awareness for a niche concept and driving 3,012 orders from cold audiences who'd never heard of leftover denim before.
Google Ads capturing high-intent buyers already searching for branded denim, affordable jeans, and specific fits — pulling 352,400+ sessions from buyers who were already looking.
Fashion-first content built around the surplus concept — static posts, carousels, and Reels that made international denim look like the obvious buy for Pakistan's style-conscious, value-driven shopper.
Sellic's multi-channel performance engine turned a niche leftover denim concept into Pakistan's most recognized surplus denim brand.
352,400+ sessions, 3,012 orders, and PKR 6.0M in revenue — driven across Meta, Google, and TikTok.
Traffic & Revenue at Scale
A Brand Pakistan Now Recognizes
How The Lost Denim Generated 6.0M PKR in Revenue
From a store rebuild to real results — 352.4K sessions, 3,012 orders fulfilled, and 6.0M PKR in total sales. Here's how Sellic turned The Lost Denim's traffic into a high-converting, scalable sales engine.
352.4K Sessions — Traffic That Actually Landed
Paid media and organic channels drove over 352,000 sessions to The Lost Denim store. Every campaign was built around qualified traffic — streetwear buyers, denim enthusiasts, and high-intent lifestyle shoppers — not just raw volume. The result: sessions that converted, not just clicked.
6.0M PKR in Sales Across 3,012 Orders
Over 3,000 orders fulfilled, totaling 6.0 million PKR in revenue. AOV was actively pushed through product bundling, upsell mechanics, and drop-based urgency that rewarded early buyers — turning single-item carts into higher-value sessions and repeat purchase behaviour.
0.85% Conversion Rate — Built for Growth
A 0.85% CVR across 352K sessions is a foundation — not a ceiling. With a faster, CRO-optimised store now live, retention flows running, and audience data maturing, every future traffic push compounds harder. The infrastructure is in place to push conversion higher each season.
352.4K Sessions. 3,012 Orders. 6.0M PKR in Sales.
The Lost Denim came to Sellic with a store that needed rebuilding — and left with a performance-ready engine that drove over 6 million PKR in revenue across more than 3,000 fulfilled orders.
With a 0.85% conversion rate established and a hardened, scalable foundation in place, The Lost Denim is now positioned to grow efficiently, retain customers, and build long-term equity in the premium denim space.
Ready to Build Numbers Like These?
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