The Blush House
Sellic Drives TBH Across Two Karachi Hotspots
PKR 6.43M Combined Revenue Across Zamzama & PECHS Outlets
From feed-stopping food creative to location-aware targeting, Sellic powered TBH's marketing engine across both Karachi outlets — combining brand storytelling with performance marketing to drive footfall, orders, and category presence.
The Results ↓Truly bold. Truly Karachi.
PKR 6.43M
in revenue.
A Karachi F&B Brand Built for Two Locations
TBH is one of Karachi's bold new F&B names — two outlets, in Zamzama and PECHS, each with its own neighborhood culture, walk-in pattern, and audience. A marketing approach that respects both was essential from day one.
TBH partnered with Sellic to run a unified-but-location-aware marketing engine: brand-first content, performance Meta Ads tuned per outlet, and creative built to drive both walk-ins and delivery orders. The result: PKR 6.43M in combined revenue — 342 bills at Zamzama and 439 bills at PECHS.
Breaking Through Karachi's Crowded F&B Market
Karachi's F&B space is one of the most competitive in Pakistan — established names, aggressive offers, and non-stop new entrants fighting for the same feed. TBH needed a brand voice and content strategy strong enough to earn attention and convert it into actual bills — not just likes.
Running Two Outlets, Two Audiences — One Strategy
Zamzama and PECHS are two distinct neighbourhoods with different footfall patterns, demographics, and dine-in vs delivery splits. TBH needed location-aware Meta Ads that didn't waste budget — driving 342 bills at Zamzama and 439 bills at PECHS required targeting that understood each outlet's unique customer.
Turning Brand Presence Into PKR 6.43M in Revenue
F&B marketing must do two things simultaneously — build a brand worth returning to, and drive sales today. TBH needed an integrated content and performance approach that scaled brand equity and direct revenue in parallel. The combined PKR 6.43M across both outlets proves that equation worked.
Scroll-stopping F&B content built for Karachi's fast-moving feed — static posts, carousels, and Reels that turn hunger into footfall across both TBH outlets.
Meta Ads built outlet by outlet — separate campaigns for Zamzama and PECHS, each tuned to its neighbourhood's audience, with results to match: 342 bills and 439 bills respectively.
Bills today matter — but brand love brings customers back. Sellic built TBH's long-term equity through consistent storytelling, community content, and repeat-visit campaigns.
Sellic's location-aware marketing engine drove transformational growth across both TBH outlets — turning brand love into real bills, real footfall, and real revenue.
Generated PKR 6.43 Million combined revenue and 781 bills across Zamzama & PECHS.
Strong Performance Across Both Outlets
A Brand Karachi Actually Remembers
Scaling TBH Across More Karachi Neighborhoods
With a proven two-outlet playbook in place, Sellic and TBH are now focused on the next phase — expanding the menu, deepening loyalty, and getting TBH ready for outlet #3 and beyond.
Menu Expansion & Limited Drops
Seasonal menus, signature collabs, and time-bound limited items — driving urgency, surprise, and reasons for regulars to come back this week, not next month.
Loyalty & Repeat-Visit Engine
Customer retention flows, loyalty mechanics, and WhatsApp-led re-engagement — pushing each customer's lifetime visit count up.
Ready for Outlet #3 & Beyond
The two-outlet playbook is now a repeatable multi-location framework — ready to plug into the next Karachi neighborhood the day it opens.
From Two Outlets to a Karachi-Wide Brand
Sellic turned TBH from two independent outlets into a unified, scalable F&B brand — generating PKR 6.43M in combined revenue and 781 bills, while building real Karachi brand love along the way.
With the playbook proven across Zamzama and PECHS, TBH is ready to take this exact framework into more neighborhoods — and keep scaling as Karachi's F&B scene keeps growing.
Run a Restaurant or F&B Brand? Let's Talk.
Whether you're opening your first outlet or scaling your fifth, Sellic builds marketing engines designed for F&B realities — walk-ins, deliveries, and brand love.
Book a free marketing audit and let's map your growth.
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