Hamari Mitti
Sellic Empowers Hamari Mitti's E-Commerce Breakthrough
From Zero Digital Footprint to Pakistan's Flagship Clay Brand
Experience the transformation of heritage craftsmanship into a thriving digital business. Hamari Mitti partnered with Sellic to build a complete e-commerce ecosystem from the ground up.
The Results ↓Order at hamarimitti.pk
jugs, and traditional
pottery for modern homes.
Reviving Pakistan's Pure Clay Heritage
Hamari Mitti specializes in handcrafted clay bottles, jugs, and traditional pottery — bringing the ancient art of pure clay craftsmanship to modern Pakistani homes. With a deep cultural connection to artisanal heritage, the brand aimed to scale beyond local craft fairs into a thriving digital storefront.
Eager to establish a strong digital presence, Hamari Mitti partnered with Sellic to build their complete e-commerce ecosystem from scratch — full Shopify store development, Meta Ads strategy, and end-to-end content production. In just 71 days, this collaboration generated PKR 5.28 Million in revenue and over 1,025 orders.
Building Brand Awareness From Zero
Hamari Mitti had no existing digital presence, no website, and no audience. Establishing market visibility in Pakistan's competitive e-commerce landscape required a strategic foundation built from the ground up — combining storytelling, product positioning, and targeted reach.
Underperforming Initial Ad Campaigns
Early attempts at digital advertising lacked targeting precision and creative direction. Without proper audience research, structured creative testing, and data-driven optimization, ad spend was inefficient and the cost-per-conversion remained unsustainably high.
Untapped Potential in Heritage Crafts
Pakistani consumers showed growing interest in artisanal, sustainable, and culturally rooted products, yet most handmade clay brands remained invisible online. This represented a massive yet unaddressed market opportunity — waiting for the right brand to capture.
Sellic built Hamari Mitti's complete digital infrastructure — a conversion-optimized Shopify store designed to convert traditional craft enthusiasts into loyal customers.
Data-driven Meta Ads strategy built around audience research, creative testing, and continuous ROAS optimization across the funnel.
In-house creative production covering everything from product photography to social-first video content that resonates with Pakistani audiences.
In just 71 days, Sellic's full-stack execution drove transformational growth in digital presence, brand revenue, and order volume.
Generated PKR 5.28 Million in revenue while driving 182,600+ sessions in under three months.
Explosive Revenue & Session Growth
Proving the Heritage Model for Long-Term Growth
Scaling for Even Bigger Wins
With promising initial results, Sellic and Hamari Mitti are already planning the next phase — expanding product lines, refining targeting strategies, and unlocking new customer segments across Pakistan.
Expanding Product Categories
Future launches will explore additional handcrafted clay categories — kitchen pottery, garden planters, and home decor — diversifying revenue streams.
Targeting Premium Heritage Segments
Sellic will continue refining audience targeting for premium artisanal buyers, gift-givers, and eco-conscious consumers across major Pakistani cities.
Scaling Retargeting & Lookalike Campaigns
Building on the customer data foundation, expanding retargeting flows and lookalike audiences for sustained customer acquisition at lower CAC.
From Initial Success to Long-Term Market Leadership
In just 71 days, Sellic has transformed Hamari Mitti's digital presence — proving that strategic, full-stack execution can drive meaningful business growth even in heritage and artisanal categories.
With the right foundation in place, Hamari Mitti is now positioned to scale even further — leveraging data-driven strategies to increase market share, drive conversions, and sustain long-term success in Pakistan's competitive e-commerce landscape.
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